5/16/18 – NEDMA Conference

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NEDMA’s 56th ANNUAL CONFERENCE
May 16, 2018

REGISTER HERE

2018 Sponsors
Japs-Olson Company, Overdrive Interactive, DMM

2018 exhibitors: Amherst Label; Creative Digital Imaging; D3, Inc., Data-Mail, Inc.; DMM, Inc.; Goodway Group of Massachusetts; Kirkwood Direct; Japs-Olson Company; On Time Card Solutions; Postalytics; Overdrive Interactive

Keynotes:

Opening Keynote
“B2B Outlook: 5 Trends to Watch in 2018—And Beyond”

Beth Negus Viveiros, Managing Editor, Chief Marketer

Luncheon Keynote:

“Cyber Security – what you need to know, what you need to do.”
Brian S Chertok, EVP Strategy & Marketing, CyberScout

Closing Keynote – CUSTOMER EXPERIENCE
“Customer Experience, are you a lion? A gazelle? Does it matter?”
Tom Cates, CEO & Chief Story Teller, salesEQUITY, Inc.

SCHEDULE-AT-A-GLANCE

8:45 – 9:40 Welcome – Mariah Hunt, NEDMA President

KEYNOTE

“B2B Outlook: 5 Trends to Watch in 2018—And Beyond”

Beth Negus Viveiros, Managing Editor, Chief Marketer

9:50 – 10:40 Concurrent Sessions
MOBILE
“The Scoop on Mobile: Reaching Mobile Consumers”
Christina J. Inge, Founder & CEO, Thoughtlight

DESIGN
“How great design creates emotional engagement and brand preference”
Dan Greenwald, CEO, Chief Creative Officer, White Rhino

MULTI-CHANNEL
“The Multi-channel Marketing Stack-New Tech That Makes Direct Mail A Digital Channel”
Dennis Kelly, CEO, Postalytics

DATA

“Getting your data organized for better opportunities and outcomes”
Mike Wilson, Director of Marketing Operations, Onduo

10:40 – 11:20 Refreshment Break with the Exhibitors/Networking

11:20 – 12:10 Concurrent Sessions

MARKETING TECHNOLOGY

“Become a Marketing Engineer”

Harry J. Gold, Founder & CEO, Overdrive Interactive

DIRECT MAIL

“Innovations in Tracking Your Mail-The value of tracking your mail in the ever changing post office operations”
Kerry Hannify, Director of Quality and Operational Initiatives, Data-Mail, Inc.

LEAD GEN/SALES
“Bullseye Marketing – Who Says Your Marketing Can’t Be Better, Faster and Cheaper”

Louis Gudema, Founder, revenue & associates

12:15 – 1:00 Lunch/Networking

1:00 – 1:50 Keynote

“Cyber Security – what you need to know, what you need to do”
Brian S Chertok, EVP Strategy & Marketing, CyberScout

2:00 – 2:50 Concurrent Sessions

MULTI-CHANNEL
“How to Determine the Best Marketing Channel Mix through Creative, Data and Analysis” – a panel discussion
Panelists:
Shawna Parker, Principal and Founder, CASE Marketing Solutions

Mike Gormley, Direct Marketing Expert

Chuck La Tournous, President, cavooza.com
Steven Atlas, Ph.D. – Assistant Professor of Marketing, College of Business, University of Rhode Island
Moderator: Cory Funk, Account Executive, Japs-Olson Company

CONTENT/INBOUND/CRM

“Giving Something to Get Something: Creating Content that Attracts Customers”.
Carol Bird, Content, Branding, & Digital Marketing Manager, MEDITECH

SOCIAL MEDIA

“Just be Yourself on Social Media”

A panel discussion led by Bob Cargill on the power and popularity of authenticity, transparency and immediacy on social media.

Moderator/speaker: Bob Cargill, Cargill Creative

Christine Perkett, Founder & CEO, PerkettPR

Jennifer Harvey. Director of Digital Media, Ragan Communications

Kate Porter

3:00 – 3:50 Closing Keynote

CUSTOMER EXPERIENCE

“Customer Experience, are you a lion? A gazelle? Does it matter?”
Tom Cates, CEO & Chief Story Teller, salesEQUITY, Inc.

3:50 – 5:00 Closing Cocktail Party with Ask the Experts Roundtables